case studies

Local News Coverage Proven to Move Voters on Issue of Abortion Access

A local news article localizing and contextualizing a prominent national issue —access to abortion—written for Americans who are not regular news consumers, successfully changed the minds of those who saw the piece.

When the Supreme Court legalized abortion in Roe v. Wade, the 1973 ruling that protected women’s right to abortion, it put on hold a 1931 Michigan law that criminalized abortion, even in cases of rape or incest.

If Roe v. Wade is overturned, abortion could be criminalized again in Michigan in all cases except when a woman’s life is endangered.

Would you support or oppose re-criminalizing abortion in Michigan if Roe v Wade is overturned?